Course curriculum

  • 1

    Welcome - Start Here!

    • START HERE -- Introduction Video

    • Download Your Workbooks
  • 2

    Discovering the Importance of Stories + Brand Voice

    • Why Stories Matter

    • Importance of Brand Voice

    • Become the Go-To Authority
  • 3

    Owning What Makes You Unique

    • Establish Your Experience

    • What Sets You A Part?
  • 4

    Telling Your Story on Social Media

    • Name It + Claim It

    • Descriptors + Motivations

    • Crafting Your Statement

    • Telling Your Story on Social Media
  • 5

    The Start of Content-Mapping: Overcoming Inconsistencies

    • How to Overcome Inconsistencies

    • Rules for Consistency

    • Make It Definitive
  • 6

    Content Mapping Two: Ideal Audience Exploration

    • Who is Your Ideal Audience?

    • Visualizing Their Life
  • 7

    Content Mapping Three: Connect, Educate + Solve (IA Problems)

    • Problem Solving

    • 4 Types of Content

    • Create Your Content Bank

    • Set Up for Success
  • 8

    Content Mapping Four: Brainstorming the Goods

    • Content Themes

    • Connection Points

    • Bonus: Content That Connects
  • 9

    Content Mapping Five: Creating Your Own Content Map

    • Framework Overview

    • Creating A Content Map + Monthly Content Planners

    • You Did It!!!

Seeking a refresh in 2021?

If a refresh is what you're seeking going into the new year, then this course is for you! I've combined my two most popular mini-courses into one masterful creation to help you own your brand story + create content that authentically connects, effortlessly.
I NEED THIS